Understanding Impulsive Consumption Among College Students

September 26, 2025 - 06:19

With the rapid development of the digital economy and the rise of consumerism, impulsive consumption has emerged as a significant concern among college students. Recent research highlights the complex interplay between attributional style, anger, and self-control in influencing students' purchasing behaviors.

Attributional style refers to how individuals interpret events and outcomes, which can significantly affect their decision-making processes. Students with a more negative attributional style may be more prone to impulsive purchases as a way to cope with negative emotions. Additionally, the role of anger cannot be overlooked; heightened emotions can lead to less rational decision-making, further fueling impulsive buying tendencies.

Self-control also plays a critical role in this dynamic. Students with higher self-control are generally better at resisting impulsive urges, while those with lower self-control may find themselves frequently engaging in unplanned spending. Understanding these factors is essential for developing strategies to promote healthier consumption habits among college students, ultimately leading to more mindful spending practices.